Having a website is essential and very important for your business.  To have a good website that can benefit your business well, there are some factors that are required to help you add value to your website.

Security

In order to protect your visitors, you need to have your website secured. But what is the meaning of website security? You might have heard about HTTPS. HTTPS is a way to encrypt information that you send between a browser and a web server. This protects your website’s users from different attacks, where someone steals the information being sent to a website, like credit card information or logins. Another issue in security is SSL certificate. An SSL Certificate is a set of data files that you can add to your server to achieve an encrypted connection between a browser and your server. When installed, a green padlock will be displayed when users visit your site to indicate that the site is secure.

So, we can say that SSL certificate is a product that you purchase and install on your server resulting that your website becomes HTTPS.

Thus, If you’re selling anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your clients (i.e. a credit card number, Social Security number). This will make them more comfortable to share their data with you.  VeriSign, TrustE, Entrust and GeoTrust are good options to explore.

Social Media Integration

Nowadays, people are increasingly connected to the internet through any possible internet enabled devices. They spend  majority of their time on social media platforms such as Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, etc. Because of this increasing usage of social media, it has become a critical part of marketing any business, as people now tend to associate more with the brands and businesses they see more on those social media platforms.

So to increase your presence online, you should promote your presence on them. Integrating these platforms into your website, will help you boost your SEO, improve your business image on the social web, expand your network, add to your credibility and improve your sales.

Thus, you have to integrate with social media. This  integration should not be only by posting some content every while, but it should be a strategic process that involves the intelligent promotion of your social media channels.

Mobile Friendly Version 

Now-a-days, mobile phones, tablets and other portable devices have become essential to our lives. According to Statista, in 2017 56.1% of the global mobile phone population accessed the internet from their mobile phones. These numbers are only going to grow as mobile devices become cheaper and more mainstream.  In 2020, the number of smartphone users worldwide is expected to reach 2.87 billion, up from 2.1 billion in 2016.

For this reason, it is important to have your website optimized for mobiles and other portable devices. This will allow you to increase your reach and give better user experience since nearly everyone is on mobile now.

Having a mobile optimized website may also help to increase your sales since the studies have showed that mobile users buy more than people who primarily use desktop computers.

Live Chat

Live chat can add to your website. Having a live chat on your website allows your customers to have access with you and seek help. Wait times at live chat are usually less than call center. The general trend among users in marketing forums and on blogs is that live chat on a website can generally lead to improved sales numbers.

Live Chat can increase your potential sales, but to do so, it must be executed correctly. To do this, you must train your team well, take care of your shopping hours, not to be robotic in your responses and give your customers useful chat features.

You will be able to get all these benefits with a reduced cost than the traditional phone support method.

E-commerce customized

Buying and selling on the internet has become very well accepted and with the implementation of encryption for the transmission of sensitive data, the entire process is completely secure. So if you have a store, you can customize your website for e-commerce which will help your business grow.